The video from our entry in the Interaction 2020 Awards
Our goal with Simple is to make clinicians’ work life easier and to improve patient outcomes across entire populations. In fast-paced, under-resourced clinics, that’s a surprisingly tough task, riddled with many challenges. The one fundamental question that we ask ourselves as we design solutions is “are we designing just an app that records patient data or interventions that will shape real world interactions between clinicians and their patients to reinforce positive behaviour?”
A lot of our design methods come from the discipline of interaction design, which Richard Buchanan describes beautifully as “designing how people relate to other people through the mediating influence of products.” The Interaction Design Association (IxDA) is a global community of pioneers and practitioners dedicated to this discipline. Launched in 2003, the IxDA has over 100,000 members and over 200 local groups around the world.
This year, at the annual worldwide IxDA conference, the Simple project took home the top prize. We couldn’t be more proud!
Simple isn’t the result of any one person’s work, but is the result of awe-inspiring team effort that has brought a diverse group of incredible individuals and institutions to collaborate together. Healthcare workers, in particular, are crucial to the success of Simple and their feedback and ideas enable Simple to actually work in challenging clinical environments.
Design and development of Simple is based in Bangalore and much of the hands-on work comes out of the teams at Obvious and Nilenso. As a design and development team, we work as one cohesive unit where the boundaries between the two often dissolve in pursuit of keeping Simple human-centered. Our approach is research-driven and we are constantly in the field, learning from clinicians and patients.
This free and open-source project is made in India, to be used in India and to be exported around the world for non-communicable disease programmes. In the next few months, Simple will also launch in Bangladesh and Ethiopia.
Only the beginning
We are at the 200 meter line of a marathon. Improving hypertension control is a massive challenge. Just in India, there are estimated to be about 200 million people with hypertension and most of them do not have their blood pressure under control. Simple got off the starting line well (over 200,000 patients are managed with the app today) but there are still miles of the race to be run.
As Simple scales, human-centered interaction design will continue to be at the heart of the project. The product will be used in diverse hospitals by many people and will hopefully help save many lives.
Thank you to the jury
- Dan Makoski, Chief Design Officer at Lloyds Banking Group
- Apeksha Garga, VP of Design at Wealthfront
- Fabricio Teixeira, Design director at Work & Co in Brooklyn and Founder of UX Collective.
- Nicola Ralston, Senior Director of Design, Microsoft
- Kevin Budelmann, President of Peopledesign, Global VP of IxDA, and adjunct professor at Northwestern University
- Nicolás Jauguiberry, Design Manager at Galicia Bank, and educator at UCA and ITBA
- Yasaman Sheri, leading special projects on Augmented Intelligence at SPACE10 and educator at the RISD and CIID
Mahima Chandak, Daniel Burka, and Akshay Verma were in Milan to receive the award on behalf of the Simple team.
Simple is an open-source project that is free to the world supported by a talented group of contributors.